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Frequently Asked Questions Frequently Asked Questions

    For merchants thinking about placing an ATM in their business:

  1. What are the advantages of me offering an ATM at my location?
  2. Where do I place an ATM in my location?
  3. Does it have to be a dedicated line?
  4. There are so many ATM companies out there - don't they all want long contracts?
  5. Can I get supplies from you?
  6. With all the rules and regulations to accept ATM charge cards, isn't it restrictive?
  7. Running an ATM sounds so complicated what happens if I don't understand something?

    For the entrepreneur looking to add to or start their own ATM business:

  8. I don't think we have the cash to load an ATM. How much will it take?
  9. How much can I make?
  10. I hear merchant accounts are hard to get. What do I have to do?
  11. Can I add this business to my existing accounts?
  12. What about the surcharge?
  13. What does the business owner get when I place my ATM in his establishment?
  14. Who are my potential customers?
  15. Will I need contracts with my customers?
  16. What about repairs and technical side of this? ATMs must be complicated.
  17. Aren't there already too many ATMs out there?
  18. How do I know which ATM to buy?
  19. How do I get started?

  • What are the advantages of me offering an ATM at my location?
    You are giving your customer the best service possible. You are keeping your customer on site in your location you are not sending him away for cash and run the risk of the customer not coming back. You are giving your location an edge over other locations. With the ATM on site you will most likely have higher tickets at the register, and lower credit card transactions, which is becoming very expensive. Many of my merchants do not accept checks any more and have decided to use their POs terminals for purchase only and ATMs for cash. Doing business this way you will actually decrease your risks and your operating costs. The need for less cash in the registers, less or no bad checks, and less charge cards.

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  • Where do I place an ATM in my location?
    Easy access for your customers. However it is no longer recommended that we place ATMs by the door. These are bolted to a floor with anchor bolts. We will need a 110 outlet and a dedicated telephone line.

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  • Does it have to be a dedicated line?
    Highly recommended. The ATM is basically a computer and the modem connects via the telephone lines. If it is in use somewhere else your ATM will not be as trouble free.

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  • There are so many ATM companies out there - don't they all want long contracts?
    There are a lot of companies out there and most of them can set you up with processing. The fees will vary. Some with take advantage too so make sure you kick the tires some. We feel its your ATM and your business and you are the best person to determine what is best your company and thus we offer you choices. We are willing to earn your business. Many ATM companies act as if they are going to do you a favor and operate your ATM for you, and if you want to change to another company they have even threatened lawsuits. Be very careful with contracts. I have found if you have shown respect to the merchant and given them good service they have no reason to leave and stay with you the 5 years anyway. However if you are willing I will discount your machine $200 if you are willing to sign a 3 to 5 year contract with The ATM Store! We do recommend contracts, we just recommend that you make sure your interests are protected too

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  • Can I get supplies from you?
    Of course, I think if you check around my supplies are very reasonably priced. I buy in bulk and pass that savings along. We can also help with signage and parts.

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  • With all the rules and regulations to accept ATM charge cards, isn't it restrictive?
    Yes there are some rules and regulations you will have to follow and we will set you up with all the paperwork and materials so you are processing your machine correctly. You will be set up with a very reliable processor that has a very high success rate of approvals. The advantage naturally being the more approved the more income.

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  • Running an ATM sounds so complicated what happens if I don't understand something?
    We have tech support ready to help you with any questions. I also run many ATMs myself. Your installer will train you in operating your new ATM, but when you have questions its just telephone call away. If you run a register and a computer you have the skills to operate an ATM. The first month we will most likely be telephone pals a bit, even a month afterward there will be a few more questions. It is likely after that you will just touch bases now and then when you need paper. I am not a computer guru, these are just not that complicated.

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  • I don't think we have the cash to load an ATM. How much will it take?
    Loading cash for an ATM does not take the thousands that many think. ATMs can be loaded once or twice a week and the cash cycles quickly. Cash withdrawn from your account is ACH 'd electronically back to your account 24 to 72 hours later depending on if it's a weekend. It is the same cash going back and forth over and over, the same money making money for you. High traffic machines that get lots of activity need to be set up on a vault cash program. Machines that need vaulting need to at least 400 withdrawals minimum to be profitable. If you will be loading your ATM daily it will only take a few hundred a day. I recommend something a little less troublsome. Example load your ATM on Tuesday and Friday. Cash will cycle back into your account electronically every 24 to 72 hours at the longest. Here is some national stats to help you budget. Average swipe is around $50.00. 1 to 3 percent of your walk-in traffic will use the ATM. Average swipe charge is $1.50. Best advise is shop your area and make sure you are in line with your market area.

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  • How much can I make?
    If you process with us you will make 100 percent of the surcharge. How much you will make will depend on the number of swipes you do. However the income you make should not be determined on transaction income alone.

    Using the similar business plan as Pepsi or Cocoa Cola has used, an entrepreneur can place ATMs in various local businesses and become part of the ATM industry by vending cash. Many merchants have so much on their plates already that they would like to provide the service without the hassle of running the ATM as part of their job description.

    Privately owned ATMs in most states may legally charge a surcharge. The national average is $1.50 per withdrawal. In my state most ATMS charge $2.00 and gentlemen's clubs charge even more. Look around in your area and you can set your surcharge to be fair for your area.

    It is a numbers game and this has a lot to do about location. Ask about daily foot traffic and average sales. Try to find locations that or geographically located to event centers, colleges, malls, casinos all of this will help your ATM.

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  • I hear merchant accounts are hard to get. What do I have to do?
    Setting your account up with The ATM Store will be a matter of a few forms, ACH and processing agreement. There are rules and regulations that need to be followed, they vary from state to state, but that will be our job to set you up and get you ready for the highest approval rate possible.

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  • Can I add this business to my existing accounts?
    In all cases you are the owner of the ATM and you can have this set up for what is best for your company. I think it is the easiest if you have a separate account to settle into. A lot easier on the bookkeeper.

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  • What about the surcharge?
    An ATM owner who is loading its own cash is entitled to 100 percent of the surcharge. I know there is a couple of programs out there who take 10 or 15 percent of the surcharge and claim they will give you maintenance and supplies. This can work if you have a good technician locally in your area, but if you are to use these ATM service centers I have never met a merchant who is happy with this program. Experience has taught me that you are better off to take the 100 percent and deal with the expenses as they come up.

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  • What does the business owner get when I place my ATM in his establishment?
    Placing ATMs without the merchant having the expense or the hassle of having another JOB to take care of is often a very needed and welcome service. Most banks charge the smaller business to bring an ATM to their business so don't give away your profit to much here. I have found a sliding scale works best and a percentage of a swipe works better than a set rent fee. Explain to your business owner that he not only going to make some income without any work, he will profit by higher tickets; higher traffic, more sales and less risk. We are willing to work with any business deal that makes sense. I have loaded a customers ATM for him and taken the duty off his hands, I have provided a machine and merchant has loaded the cash, I have done it all. Just make sure the numbers work.

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  • Who are my potential customers?
    Do you know anyone who does not run out of cash? Nor do I. Any breathing adult with and ATM or Charge card is a potential client. The largest group of ATM user's is in the age range 18 to 45, and is Internet friendly. But we have become a society of multitasking and immediate gratification and are willing to pay for that luxury. Who hasn't gone to a vending machine and paid a $1.00 for a soda can that we know we could have gotten for .30cents at the grocery store. Sometimes we just want something. The real nice thing about this business is the soda vender had to buy the soda and after it's sold he has to go buy it again. An ATM vendor has only lost control of the cash for about 48 hours and until shows up in his account ready to be vended again.

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  • Will I need contracts with my customers?
    Contracts should be done on each account to make sure there is a clear understanding of your arrangements. We will assist with some sample contracts that you can tweak for each new merchant.

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  • What about repairs and technical side of this? ATMs must be complicated.
    Actually ATMs are really just simple computers with cash drawers. If you can operate a computer you most likely will catch on to this very quickly. Tech support is just a telephone call away. If there is a needed repair beyond what you are interested in handling on your own we will furnish you some technicians in your area. If you are thinking you might make a good tech with your background you already have, it can be an additional income source and great foot in the door to build your own business. A new machine is warranted through the factory for the first year. Much of this kind of thing can be handled with tech support on the telephone-no charge. Labor to location will have to be charged. Remember with my business plan I make money if your machine are doing transactions. I don't make money on labor. I am very motivated to get you up and running in a timely manner and for as little as possible.

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  • Aren't there already too many ATMs out there?
    There are a lot of ATMs already and the reason is it makes good business in almost all levels. Safe way to offer money to the consumer rather than exposed in their cash drawers. Consumers have come to expect and enjoy the flexibility; merchants have learned it is best to keep the consumer on his site than to send him out the door. It is very nice to be part of an industry in such great demand.

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  • How do I know which ATM to buy?
    I would stay with the industry leaders on choosing your manufacture and profiling your location and if you are going to vault cash to help decide what model.

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  • How do I get started?
    Very simple. Let us know you are interested and we will have someone from our office contact you. Below is all the contact information.

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(775) 351-ATMS or (877) 832-5576 Fax: (775) 746-0834


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